6 outstanding ways to improve your Melbourne website’s SEO

SEO is a great way to boost the search engine ranking of your site. But many people use bad practices. These ineffective practices must be replaced with content-focused and strategic methods. Here are six great ways to improve SEO of your site.

Find keywords strategically

SEO campaign will fail without proper keyword research. It forms the groundwork for your SEO campaign. The keyword phrases you choose should be specific to your business. It should have a conversational tone and not a marketing voice. You should choose long-tail keywords. You need to publish contents all the time and include the keywords naturally.

Use an original approach

You should avoid publishing duplicate content on your site. Republishing articles from other sites, you lead to copyright infringement. It can also lower your site’s ranking. You should use tools like ‘CopyScape,’ ‘SiteLiner,’ etc. After you write an article, run your article through these tools and see if there is any duplicate content or not.

Adjust the site’s internal links and navigation

Navigation plays a vital role in how the search engine conceives your page. You should have a page linked to within your website. So, the more PageRank flow your site has, the higher ranking it will get in search engines. So, you should structure your internal link flow properly. You can use tools like ‘SiteLiner’ or ‘Screaming Frog’ to optimize your site’s navigation, PageRank flow, and internal link structure.

Optimize your on-site elements

Title tags and meta descriptions are essential for SEO. You should have title tags and meta descriptions on each page of your website. These must be relevant and optimized. Titles and descriptions that are too short or too long can have negative effects on your SEO efforts. H1 tags, internal and external links, content length, bullet points, ads, text formatting, and images also affect your SEO campaign. For more information about creating SEO campaigns for Melbourne businesses get in touch now.

Optimize the site’s load speed

Load speed of a site is important for search engine rankings. It affects the converting rates of customers. According to Amazon, a one-second increase in page load speed will cost a company $1.6 billion in lost sales every year. A study has also found out that 40% of visitors leave a site if the site takes more than three seconds to load. You can check your site’s load time using the tool ‘Pingdom.’

Earn links, instead of buying

Both quantity and quality of inbound links affect the website’s ranking significantly. Many people are tempted to buy links, but it is not a good strategy. Search engines can now detect suspicious and unnatural links easily. So, if you buy or sell links, the ranking of your site can fall. You should create good contents for your site that will earn you links.

The content you create for your SEO must be natural. The readers should not get the feeling that you are trying to optimize your site. By using these tips, you will be able to rank your site higher than your competitors.

5 things to consider when deciding whether to go for SEO or PPC

Marketers often find it very confusing when it comes to choosing SEO or PPC. Both the strategies provide excellent ROI, but selecting the wrong one for your business may cost you a lot of money. Therefore, it’s important to select the one that fits your needs and budget well. Here are 5 things you need to consider when you decide whether to go for PPC or SEO.

Clarify your goals

First, you need to decide what your goals are for online marketing. Many businesses have a marketing campaign because others have it. They don’t identify their goals. The traffic to your site should drive business for the company. So, setting a goal is the first thing you should do and then choose SEO or PPC. For example, if your goal is to beat the competitors, then AdWords is better than SEO. But if your objective is to reach the number one spot on the search engine results pages, then SEO is a better option.

Calculate customer’s lifetime value

When you spend money on an online marketing campaign, you will need to get a return on the money that you invested. You should run a lifetime value test to know if investing in a marketing campaign is a good idea. If the money you spend on getting a customer is more than the money you will get from the customer, then it’s not worth spending the money.

Know your affordability

It is a general concept that you need to spend money to get money. A good PPC budget is about $7,500 per month. Now you need to find out whether you will be able to afford that cost.

See your timeline

Whether to choose SEO or PPC also depends on how soon you want to get results. If you can wait for 3-6 months, then SEO is a good choice. If you want quicker results, then you should go for PPC.

Know about your existing resources

If you cannot afford to have a big SEO campaign, you can use your present resources to write content so that you can get your website higher on the search engine results pages. This way you can get good results without incurring extra costs. By using your existing resources for SEO campaign, you can use your marketing budget for PPC campaign. This way you can get some extra lead.

The debate will go on between SEO and PPC. It all depends on your goal and budget. So, you first need to decide on what you want to achieve and see how much money you have before selecting SEO or PPC.

5 reasons why your Google ranking drops

You may suddenly find one morning that your ranking in Google has dropped! It is a nightmare indeed. You might have spent money getting to the top of the ranking, and now all is wasted. Here are some reasons why your ranking drops.

Because of penalty

Ranking drops happen overnight because of penalty. If you see that your site suddenly drops to more than 10 to 20 positions, then you know that it’s because of the penalty. There are two types of penalties: algorithmic and manual. The algorithmic penalties are automatic and occur due to various Google updates. The second type of penalty is applied manually by Google employee. You should constantly monitor your ranking and see if there is any drop.

Your competitors managed to get a higher rank

You will experience a slight drop in ranking if your competitor outranks you. You should visit your competitor’s site and see what they are doing. Then come up with strategies to beat them.

On-page issues

Your ranking will slowly start to fall if you have on-page issues. You should check your site in ‘GWT’ and see if there is any problem. You may have broken or bad internal links. You can use the HTML Improvements feature to find out any problem with tags.

For losing links

Your site may have a slight or big drop if it loses links. You should check your site’s lost link in the past 90 days. If you find lots of lost links, check out those links.

Google updates

Google often updates its algorithm for which your ranking may drop. You should check SEO news site to know possible updates. You need to find out what has changed in the algorithm.

You should monitor the ranking of your website all the time. Whenever you see a drop in your ranking, you must understand that it is due to the reasons mentioned above. You should take action immediately to solve the problem.

4 SEO techniques you must avoid

You have to be cautious when you are doing SEO. There are some techniques that can get you penalized. You should avoid these techniques by all means.

Spammy guest blogging


You shouldn’t use guest blogging to get links. You should know the difference between legitimate guest blogging and spammy guest blogging. You should practice guest blogging, but with caution. You should avoid writing irrelevant content in your guest posts.

Optimized anchors


Anchor text with keywords was used to improve the SEO ranking. It used to work earlier, but it doesn’t work anymore. The optimized anchor is an anchor text that uses keywords. These keywords are the ones according to which you want to rank your site; for example, ‘top SEO site.’ You should avoid having optimized anchor texts. You should use safe anchors instead.

Quantity of links over quality


Many companies purchase backlinks. But getting dozens of cheap backlinks will drop your SEO ranking. Link building is important, but you should go for quality link building. The authority and validity of the sites are important. So, get good genuine links for your site.

Contents heavy with keywords


Keyword stuffing is a bad practice. It was an earlier trick used in SEO, but it is considered to be a bad practice now. You might even get penalized for keyword stuffing. You should focus on adding more contents. You should be careful when including long tail keywords.

Proper Search engine optimisation is a long-term strategy to rank your business higher. You should avoid the above mistakes so that your rank doesn’t go down due to a penalty or other reasons.

5 reasons why it is important to make your website SEO friendly

SEO is important for the online presence of your business. Search engine plays an important role in taking care of the brand’s reputation and revenue. Here are the main reasons why your website must be SEO friendly.

SEO works

When you apply SEO strategies to your sire, it gets higher positioning and more organic traffic. SEO is considered to be a process that can help brands to rank top on the search engine results pages and also increase the company’s revenues.

It improves brand visibility

As the market is very competitive, it can be difficult for a company to get online visibility. That’s why SEO must be implemented. Both on and off-page SEO can help businesses to get indexed. It improves traffic to your website.

The competitors are doing it too

Your competitors are also using SEO to rank their sites hire. So, why will you be left behind? You should use SEO to improve the online presence of your brand and stay ahead of the competitors. You will get more organic traffic this way.

It is organic

SEO is very cost efficient. It is a safe process and doesn’t cost you anything. If you outsource the SEO process, then you will need to pay. It is an unpaid marketing tool and can get you organic traffic.

Builds online reputation

Competitors are always looking for opportunities to win the race. SEO can place your brand higher in the search engine results pages. It will build the reputation of your company and will get you repeat customers.

SEO can create magic. Your website will be higher on the search engine results pages once you do SEO. You should remember that your site must always be search engine optimized.

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