Marketers often find it very confusing when it comes to choosing SEO or PPC. Both the strategies provide excellent ROI, but selecting the wrong one for your business may cost you a lot of money. Therefore, it’s important to select the one that fits your needs and budget well. Here are 5 things you need to consider when you decide whether to go for PPC or SEO.
Clarify your goals
First, you need to decide what your goals are for online marketing. Many businesses have a marketing campaign because others have it. They don’t identify their goals. The traffic to your site should drive business for the company. So, setting a goal is the first thing you should do and then choose SEO or PPC. For example, if your goal is to beat the competitors, then AdWords is better than SEO. But if your objective is to reach the number one spot on the search engine results pages, then SEO is a better option.
Calculate customer’s lifetime value
When you spend money on an online marketing campaign, you will need to get a return on the money that you invested. You should run a lifetime value test to know if investing in a marketing campaign is a good idea. If the money you spend on getting a customer is more than the money you will get from the customer, then it’s not worth spending the money.
Know your affordability
It is a general concept that you need to spend money to get money. A good PPC budget is about $7,500 per month. Now you need to find out whether you will be able to afford that cost.
See your timeline
Whether to choose SEO or PPC also depends on how soon you want to get results. If you can wait for 3-6 months, then SEO is a good choice. If you want quicker results, then you should go for PPC.
Know about your existing resources
If you cannot afford to have a big SEO campaign, you can use your present resources to write content so that you can get your website higher on the search engine results pages. This way you can get good results without incurring extra costs. By using your existing resources for SEO campaign, you can use your marketing budget for PPC campaign. This way you can get some extra lead.
The debate will go on between SEO and PPC. It all depends on your goal and budget. So, you first need to decide on what you want to achieve and see how much money you have before selecting SEO or PPC.